Digital Analytics
We help you measure what matters, activate your data, and prove your marketing impact. No vanity metrics.
Data You Can Actually Use
Most analytics setups are a mess. They're either tracking everything (creating noise) or tracking nothing (creating blind spots). We believe analytics is useless unless it's tied directly to business strategy. We don't care about "more data"; we care about the *right* data.
Our team works with yours to design a measurement strategy that answers your most important questions. We help you deploy the programs to capture that data reliably, and then build the dashboards and activation strategies to turn those insights into action.
Our Analytics Services:
1. Measurement Strategy & Design
We work with your stakeholders to define key performance indicators (KPIs) that align with your business goals, and design the technical plan to capture them.
2. Program Deployment & Auditing
We are experts in Google Analytics, Adobe Analytics, and modern Customer Data Platforms (CDPs). We deploy, fix, and audit analytics implementations to ensure your data is clean.
3. Data Activation & Campaign Measurement
Data is meant to be used. We help you pipe your analytics into your marketing tools to build smarter segments, personalize experiences, and prove campaign ROI.
Success Story: Connecting Marketing Spend to Revenue
"For the first time, I can see my entire marketing funnel, from first click to final sale. The Sleepless team didn't just install a tool; they gave us a source of truth. We cut 20% of our wasted ad spend in the first month."— CMO, B2B SaaS Company
The Challenge: A B2B SaaS company was spending heavily on digital marketing but had no reliable way to connect ad spend to closed deals. Their Salesforce data was disconnected from their website analytics, and the marketing team couldn't prove its value.
Our Action: We designed and implemented a unified measurement strategy. We integrated their Google Analytics, marketing automation platform, and Salesforce into a single data pipeline. We built a set of dashboards that clearly showed the cost per lead, cost per acquisition, and lifetime value by channel.
The Result: The CMO was able to confidently report on marketing-driven revenue. By identifying the 20% of campaigns that drove zero value, they re-allocated that budget to their top-performing channels, increasing qualified leads by 40% with no new spending.